Built 1866/1902. Noncontributing architectural rating.
 
Greensbury C. Cannon, Esq. built this three-story building, with a cast iron front in 1866.  In 1886, Joseph H. Kraft dealt in dry goods at this location. In 1883, Mr. Kraft advertised that his was “the only house in the city that competes with Louisville in the dry goods trade.” Joseph had acquired valuable experience while working in the wholesale dry goods business of Wm. S. Culbertson.

In 1893, Mr. Kraft sold his dry goods business to S. W. Newburger & Co.
And this was the beginning of New Albany’s famed White House Department Store. Indianapolis had its L. S. Ayres, Louisville had its Stewart's, and New Albany had THE White House!

The store contained three floors of first-class merchandise -- four floors, if you included the Bargain Basement. In 1902, a devastating fire engulfed the store. It was immediately rebuilt with the façade taking on Chicago-style architecture. The store remained the hub of retail merchandising in downtown New Albany for decades. In keeping with the modern trend of store designs, the White House replaced its “old” Chicago-style look with a more modern-looking façade in 1961.

In 1977, S. W. Newburger & Co.-- the White House -- went out of business, ending 97 years of retail dry goods business, started by Joseph H. Kraft in 1880.

For more details about the building, please visit THE White House.